Synopsis and Review of book "Blink: the power of thinking without thinking”

Hii.. welcome back to my blog, well, now I want to share about synopsis of my recommended book, the title is "Blink: The Power of Thinking Without Thinking".

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Title : Blink: The Power of Thinking Without Thinking
Author : Gladwell, Bliss
Publisher : Gramedia
Page : 316
ISBN : 978-0316010665.
The year 2009

SYNOPSIS

BLINK is written by psychotherapist Malcolm Gladwell, having four other popular contributions to his credit such as The Tipping Point, Outliers, etc. Gladwell's writing often centers around unforeseen implications of the social sciences' research. His books, articles, and speeches are received with great accolade and despite his critics having described him as “prone to oversimplification,” I found it quite to an advantage in his book BLINK. This book is considered one of his finest works by reviewers across the globe.

BLINK is a simple book, about how we actually think without thinking and the choices that follow such a thinking. The writer proves how the choices we make in an instant—in the blink of an eye- aren't that simple as they appear to be. So, this book reveals to you the mysteries of mind reading—an ability, which the reader realizes on completion of this book, lies within oneself.

BLINK is about human rapid cognition, a thinking that is a lot faster than we can realize it, and a thinking that operates quite mysteriously in comparison to our commonly used careful, planned, and thoughtful decision making. And that's the major hypothesis in this book. Along with this variable, through his extensive research and analysis, Gladwell (2005) introduces several other variables that are interdependent with rapid cognition—such as emotions, attitude, judgments, snap decisions, role of time, frugality of information, and role of past experiences in perception.

REVIEW  

chapter 1

(The Theory of Thin Slices; How a little bit of knowledge goes a long way).
Here shows the employee acceptance decision. Besides studying a complete CV, and a series of psychological tests, we also have alternative judgments by coming to his house, looking at the rooms and how he manages his room, and how he expresses himself. From there personality can be assessed.

chapter 2 

(The Locked Door: the secret life of Snap Decision).
Here it is shows, it is this quick decision that can explain why seasoned tennis coaches can judge someone will be wrong in his service, when they throw the ball. Similarly, how a baseball bat can predict exactly when he has to swing a bat with a certain strength. In fact, the ball that slid came very fast. If asked, why do people do that? They might not be able to answer. Because the judgment and decision are not always explainable. Gladwell said, citing a lot of research by psychologists, our subconscious thinking processes all of this. Well, precisely if we close the possibility of this subconscious, by carrying out analyzes, our decisions can be wrong. Therefore, in fast-paced sports such as basketball, people will not count in advance how far they are from the net, and how strong they must push the ball.

well that's the synopsis and review of the book. I hope this can be useful for all of us. and thank you for visiting:)