hey hey hey.. welcome back to my blog .. how are you? I hope you are fine:)
well, in this article I still talking about review of the BLINK and I think it is the last review of the book. So, check this out..
CHAPTER
(Kenna’s Dilemma: The Right-and Wrong-Way to Ask People What They Want)
In this chapter, Gladwell considers the science of polling. For the rest
of the chapter, Gladwell will try to explain how test audiences, polls,
and expert opinion can differ so enormously. For now, however, it’s
important to pick up on the fact that Kenna’s music is very difficult to
categorize—it doesn’t fall into any single musical genre. As we’ll see,
test audiences often react negatively to new and radical products,
ideas, and works of art—in other words, one problem with polls and test
audiences is that laypeople have a bad habit of confusing “different”
with “bad.”
As Gladwell showed in the previous chapter, the act of explaining one’s
tastes, instincts, and intuitive decisions sometimes interferes with the
decisions themselves. Therefore, there seems to be an inherent problem
with polls—in which laypeople are often asked to explain their
intuitions about new products.
Gladwell offers an important addendum to his ideas about verbal
overshadowing: most of the time the rational, conscious mind interferes
with people’s snap judgments. But some people—trained experts—can articulate
their tastes and snap judgments. One of the basic problems with polls
is that they force laypeople to behave like experts—they make people
articulate why they do or don’t like something.
The chapter ends with a further discussion of Kenna’s career. The fact
that Kenna is a charismatic guy and a great live performer suggests that
Kenna really does have what it takes to become a star. But
unfortunately, Kenna will never get the chance to be a star (at least at
the time of the book’s writing) because his music doesn’t “test” well.
It’s possible that, if music studios gave Kenna’s music a chance and
played it on the radio, it would become very popular—similar to the way
the Aeron chair became very popular, even though test audiences hated
it.
CHAPTER
(Seven Seconds in the Bronx: The Delicate Art of Mind Reading)
The final chapter of the book opens with a particularly striking, tragic
example of snap judgments. The four plainclothes police officers who
pursued and killed Diallo made a series of decisions: 1) they decided to
question Diallo because they thought he looked like a reported serial
rapist, or that he might be a robber; 2) they decided to chase Diallo
into his apartment building; 3) one of the officers decided to shoot
Diallo when Diallo reached for his wallet; 4) the other officers decided
to shoot Diallo after they assumed that their friend had been shot.
Gladwell will focus on decisions 2, 3, and 4, arguing that the police
officers may have acted out of confusion and bad intuition, rather than
explicit, overt racism. (After the publication of Blink,
Gladwell was criticized for not spending enough time discussing
decision 1—a decision that was arguably motivated by conscious racism,
and which seems harder to categorize as a bad “snap judgment.”)
The final chapter of Blink is about
interpreting facial cues—one of the most basic kinds of snap judgments
that we make. In the process, Gladwell will argue that Amadou Diallo’s
death was the result of some bad snap judgments and mistaken
interpretations of facial cues—and not (as many argued, and continue to
argue) the conscious racism of the four plainclothes police officers.
Gladwell returns to a provocative argument here, claiming that human
beings do not always choose what to do consciously, but neither are they
involuntarily “conditioned” to act. Instead, he says, freedom is a
constantly shifting “grey area”—depending on the situation, people’s
actions are somewhat voluntary and somewhat involuntary in varying
degrees.
Okay guys, this is the last article about the review of the book "BLINK". I hope this post can be useful for all of us, and we can take lessons from the contents of the book. so much that I can post to you ..
thank you for your visiting in my blog, and wait for the next article :)
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